“Doing things right” and “doing the right thing” are no longer enough to succeed in business. In the revised paperback edition of Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Don Peppers and Martha Rogers, Ph.D. present a host of updated data and research making the case that only businesses that proactively seek to protect the interests of their customers will survive and thrive in today’s transparent marketplace.
In order to succeed in the world of YELP, Twitter, GlassDoor and Facebook, companies need to go beyond traditional, widely accepted, and perfectly legal business practices and start practicing proactive trustworthiness. In Extreme Trust, Peppers and Rogers provide a roadmap for businesses to adapt and succeed in this new climate, while providing cautionary tales of companies in industries as varied as airlines to telecom to big pharma, that have failed at being trustable or in some cases taken specific steps to fix their trustability and win back customers.
LBR PR worked closely with Martha Rogers, Ph.D. to promote the book and her thought leadership during the re-launch of the paperback edition though media placements in Yahoo News! and Forbes.com as well as providing high-level social media strategy and website content recommendations.
- Thought Leadership
- Earned Media
- Website & Positioning Audits