About LBR PR

We’re “All In.” At LBR PR we are your strategic counsel, your bench strength, and your brand Ambassador.


Lauren Banyar Reich

For over a dozen years, Lauren Banyar Reich has been helping luxury and lifestyle consumer brands, sophisticated non-profits and business thought leaders tell their stories to key audiences and influencers. In January 2015 Lauren founded LBR PR, a boutique agency that combines high-touch service and impactful results with a transparency and authenticity that is unique to the PR world.
With this distinctive approach to public relations and strategic communications, Lauren has helped her clients heighten brand awareness, increase donations, drive website traffic, grow market share, sell products and services and develop thought leadership platforms. Her expertise spans positioning, traditional publicity, social media planning and execution, content strategy and development, influencer outreach, celebrity endorsements, partnerships, product launches, managing event logistics and booking speaking opportunities.
Previously, Lauren served as the lead luxury specialist within the agency’s consumer group, JGA Peppercomm. Before Janine Gordon Associates (JGA) was acquired by Peppercomm in September 2013, Lauren managed the agency day-to-day as Vice President and Director for five years. Lauren also spent four years at Jane Wesman Public Relations, a respected book publicity agency, and began her career wrangling celebrity talent and managing production for major fundraising events. Lauren is a graduate of the University of Maryland’s School of Journalism. She currently lives in New Jersey with her husband and two rambunctious sons.

Past Client Experience

Past client experience includes ‘21’ Club, The American Society of Plastic Surgeons (ASPS and National BRA Day), financial advisor Brett Wilder (The Quiet Millionaire), CARGO Cosmetics, The Committee of 200 (C200), Del Mar Development, gDine, Holland & Holland, networking expert Keith Ferazzi (Never Eat Alone), Kiehl’s Since 1851, Literacy Partners, Luxury Portfolio International, business guru Marcus Buckingham (The One Thing You Need to Know), Mustela, Ovation Corporate Travel, Pen and Brush, Pinkberry, Prudential, health and fitness icon Tosca Reno (The Eat-Clean Diet series), Skinner, Inc., Swann Auction Galleries, The Weizmann Institute of Science and YouGov/Time Inc. (Survey of Affluence & Wealth in America)