It’s true, “you only get one chance to make a good first impression.” Never more so than when it comes to debuting a new product or service. From retail and restaurant openings to launching a new brand or announcing a strategic partnership, the devil is in the details.


LBR PR works with our clients to shore up messaging and construct the right positioning to resonate with the media and other influencers. Have we created a steady groundswell of attention leading up to the unveiling? Are the right audiences informed about the news? What’s going to keep this momentum going? These are the questions we’ll be answering for long before you ask them.