Many successful business leaders – and their teams – don’t have the bandwidth or experience to create an impactful Thought Leadership strategy that will best showcase themselves and their businesses. Here are four ways LBR PR helps thought leaders step up their game, raise awareness for their personal brands and reach a broader audience with their expertise:
LinkedIn: As Lewis Carroll advised, “Begin at the beginning…” Starting with a LinkedIn and social media audit, LBR PR crafts a tailored recommendation for maximizing your LinkedIn presence. Based on your industry, intended audience and desired level of engagement, we present a strategy that suits your personal and professional LinkedIn goals. What’s more, we can provide ongoing support, periodic tune-ups and monitor opportunities to post, comment and publish on this platform.
Speaking Engagements: As an industry leader you attend conferences, panel discussions and educational events all the time. So why aren’t you up on stage more frequently? We’re not speaker’s bureau that will secure gigs paying 100K, but as a function of our thought leadership service offering, we draft compelling, professional collateral and secure bookings at venues and events that showcase your expertise.
Whether you have a lecture in the can or you need to start from square one, LBR PR will help you find or refine your unique story through presentation development and training. Next, we’ll research, identify and vet possible opportunities – tracking deadlines and managing the application process. And if there isn’t a circuit of opportunities for you to plug into, we will work together to determine a target list of companies, venues, clubs and other organizations to pitch.
Bylined Articles: Have we mentioned that content is King? It may also be Queen, Prince, Princess and First Knight. There is an insatiable hunger for well-written, original content from reliable experts. The more you contribute quality content, the more reliable you become as an expert. Bylined articles aren’t a platform to advertise your business, but they are a format to provide actionable takeaway and to showcase your innovation and unique point of view. Whether it’s a “traditional” media outlet, a guest post on an influential blog or your own website or LinkedIn platform, this content is what people will find when they search for you online. Let LBR PR help you create and place strategically focused articles that enhance your reputation.
Expert Commentary: Established business leaders may already be a go-to source for reporters who need a comment on breaking news in their industry. If that’s not the case for you, now is the time to begin cultivating these relationships. At LBR PR we go beyond traditional reactive pitching and proactively build relationships between you and the press. Whether the goal is publishing an Op-Ed, becoming a cable news network commentator or simply getting more local or industry ink, we will draft background materials, messaging and customized outreach designed with that goal in mind. We can also serve as your eyes and ears, identifying news stories, trending social media topics and discussion forums where you have the opportunity interact directly with important audiences.