Park Street Academy (PSA), is a private pre-school and kindergarten that has been a fixture in the Montclair, NJ community for over two decades. With a diverse student population, PSA takes pride in recognizing the importance of celebrating different cultures. They also understand the challenge of raising knowledgeable, responsible and caring children. PSA students come to school eager to learn and integrate new information into their everyday lives. In turn, PSA teachers help these children to become responsible and caring by understanding risks and opportunities, seeing beyond themselves, and appreciating the concerns of others. Park Street families quickly learn that they are a part of a community that is welcoming, nurturing and sincerely concerned about them.
LBR PR has transformed Park Street Academy’s online footprint and leveraged their educational expertise for greater exposure within the local community. In addition to spearheading a website redesign with the PSA team, LBR PR has provided strategic counsel on parent communications – including a regular “From the Director’s Desk” parent email and curated Facebook content – developed a blog for Director Lisa Raphael and pitched and placed articles to local NJ media. As a result, website traffic and parent inquires have increased, and enrollment goals have been met and exceeded for the 2016/2017 school year.
- Content Strategy & Development
- Earned Media
- Social Media
- Website & Positioning Audits