The Manhattan Chamber of Commerce is a 501c6 membership organization comprised of a cross section of businesses including sole proprietors, startups, long-time neighborhood businesses and mid- to large-sized companies. The MCC represents the voice of more than 100,000 businesses in the city and supports them to help drive broad economic prosperity through thought leadership, connecting B2B and public/private organizations, and by serving as a guardian to help these businesses navigate the costs and complexities of launching and operating in New York.
The Chamber also has two 501c3 nonprofit arms: A foundation that provide resources, education and other programming to the business community and a community benefit fund that supports the good work of charitable organizations focused on improving the quality of life in Manhattan.
LBR PR worked closely with the Chamber’s new President to create a roadmap for a new sponsorship deck, intended to pitch large corporate partners interested in supporting the MCC with financial and in-kind donations. The process included a facilitated brainstorm to outline key messages and themes, concrete takeaway, and the creation specific content and ideation of visual representations to be included in the final deck.
- Thought Leadership
- Content Strategy & Development