LBR/PR IN A BOX: HOLIDAY GIFT GUIDE EDITION
Editors are building holiday gift guides now.
Is your product on their radar?
Holiday gift guide pitching is already underway. If you sell a physical consumer product online and ship nationally, the right coverage can create discovery, credibility and third-party validation during the most important sales season of the year.
If you know you should be pitching but are not sure what to say, who to contact or how to follow up, LBR/PR In A Box gives you a professionally built campaign you and your team can deploy immediately.
Only five Holiday Gift Guide Edition Boxes will be built for the 2026 season. Applications close Friday, October 30, 2026, or when all five are filled, whichever comes first.
WHAT IS THE HOLIDAY GIFT GUIDE EDITION?
LBR/PR In A Box: Holiday Gift Guide Edition is a focused two-week PR sprint for founder-led product businesses that are ready to put their products in front of relevant holiday gift guide editors.
Working directly with Lauren, you will identify your strongest gift guide categories, audiences, story angles and proof points. LBR/PR will then build the pitches, media targets and practical tools you need to begin media outreach with confidence.
This is not a generic course or template bundle. It is not a monthly retainer or a done-for-you media relations campaign. Every Box is built specifically for your product, founder story, customers and holiday opportunity.
Your sprint officially begins once LBR/PR acknowledges receipt of your completed focused intake form. Within 10 business days, you will be ready to begin actively reaching out to the media.
IS THIS RIGHT FOR MY BUSINESS?
THE HOLIDAY GIFT GUIDE EDITION IS BUILT FOR BUSINESSES THAT:
Sell a physical consumer product or products online
Ship nationally and have sufficient holiday inventory
Have a strong e-commerce page, product photography and samples ready to send
Have a founder or team member prepared to pitch, follow up and respond quickly
This edition of LBR/PR In A Box is not designed for local-only retailers, service businesses or brands seeking a hands-off “done-for-you” PR campaign.
WHY HOLIDAY GIFT GUIDE PR MATTERS RIGHT NOW
Holiday gift guide season does not begin after Halloween. Beginning in late summer, editors begin developing stories, reviewing products and making decisions about what belongs in their holiday coverage. Some long-lead guides are well underway, but digital, commerce, broadcast, regional and niche opportunities are still moving.
That means there is still opportunity - but there is not unlimited time. Earlier applicants will have more pitching runway and more opportunities to follow up before Thanksgiving, Black Friday, Cyber-Monday and the last-minute holiday push.
A meaningful gift guide placement can support holiday sales, strengthen trust and give customers, buyers and partners credible third-party proof. It can also continue working after the season through product pages, email, social media, sales materials and future outreach.
LBR/PR has helped clients earn coverage in:
IN JUST 10 BUSINESS DAYS…
You will receive your custom PR strategy and a practical plan for putting your product directly in front of relevant gift guide editors.
A Custom Holiday Gift Guide PR Strategy
Positioning, story angles, audiences and proof points developed specifically for your product.
Two Private 45-Minute Sessions with Lauren
A Week 1 Holiday Readiness + Strategy Session followed by a Week 2 Pitch Activation Session.
Three Fully Drafted Pitch Letters
Your Custom Sample Pitch plus two additional personalized pitches ready to send to the media immediately.
A Final Custom Media List
Appropriate contacts at up to 15 media outlets, selected for your product and holiday angles.
BONUS MATERIALS
Interview Do’s & Don’ts, How to Leverage Media Hits + More!
A Practical Pitching Toolkit
How to Write a Winning Pitch, Proven Pitch Prompts, a Holiday Gift Guide Pitch Timeline and annual pitch plan.
Drop-In Office Hours
Access to Lauren on Mondays from 2 to 3 p.m. ET through November 16, 2026. Advance registration is required.
HOW THE TWO WEEK SPRINT WORKS
Apply and Confirm Fit
Complete the short application. Lauren will review it within one business day. If your product may be a fit, you will be invited to a 15-minute conversation to confirm timing, readiness and the opportunity.
1
Week 1: Holiday Readiness + Strategy
Once your agreement and initial payment are complete, you will receive the focused intake. Your two-week sprint officially begins when LBR/PR acknowledges receipt of your completed focused intake form. During your 45-minute Zoom session, you and Lauren will clarify your strongest angles, audiences, proof points and initial media direction.
2
Week 2: Pitch Activation + Final Delivery
You and Lauren will review your custom campaign materials, walk through how to land a winning pitch and prepare you to begin actively reaching out to the media. Within one business day after the session, LBR/PR will make any final adjustments and deliver your complete LBR/PR In A Box Playbook.
3
Drop-in Office Hours
After your Pitch Activation Session, use group office hours to troubleshoot media responses, follow-up, sample requests, pitch customization and coverage opportunities as you execute your campaign.
4
INVESTMENT AND AVAILABILITY
$5,000 one-time investment
No monthly retainer
No monthly bills
No mystery deliverables
Only five Holiday Gift Guide Edition Boxes will be built for the 2026 holiday season. Applications close Friday, October 30, 2026, or when all five are filled, whichever comes first.
A signed agreement and initial payment reserve your build week. Because every campaign is custom and delivered in the order booked, earlier brands will have more time to pitch before Thanksgiving.
If your product is ready for holiday shoppers, let’s get it in front of the editors who can help them discover it.
Complete the short application by Friday, October 30, 2026. Lauren will review it within one business day and invite qualified businesses to a 15-minute fit conversation. Applications may close earlier if all five Boxes are filled.
Prefer to talk it through first? Email Lauren at lreich@lbrpr.com.
LBR/PR In A Box provides the strategy, campaign materials, training and support. The client is responsible for sending pitches, managing samples and following up with media. Earned media coverage cannot be guaranteed.