If your brand has relied on word-of-mouth, organic referrals, or the occasional media win to stay visible, you’re not alone.

There’s a saying in PR: if you don’t tell your story, someone else will. In the age of AI-driven search, I’d add a twist:

I’ve spent more than (cough, cough) 20 years working in public relations, guiding brands through every imaginable shift in how people find and trust companies.