Business leaders usually feel defining moments before they name them. A raise closes, a launch is coming, a new market is opening up and there is that sense of “this could really change things.”

In Defining Moments
Every year, there are a handful of moments that quietly change the trajectory of a business. A launch. A decision to go after new market share. A founder who is finally tired of being the best kept secret…

And how can PR help… 
As we step into a new year, most leaders are considering what moments in 2026 could really change the shape of the business. Those points in time are what we call “defining moments,”…

First Mover Advantage (FMA)
First Mover Advantage is simple to describe and hard to do well. It is the ability to be the first credible voice in a journalist’s inbox when a timely story breaks. 

What Visibility Means When Everyone Is a Content Creator
There is more noise than ever, and while a single national media hit once moved the needle for an entire quarter, audiences are now

So What, Who Cares, Why Bother?
When I was a baby publicist smiling and dialing, I learned that if I could not deliver a pitch that answered these three questions about my client

Start with a chemistry check
will bring to this relationship sensitive questions, half formed ideas and business decisions that carry real risk.

Let’s assume PR is right for your business.
The next question is readiness. Beyond strategy, there are a few basics that decide whether you and your PR partner can do real work together.

I get this question more than any other

when I’m speaking with founders and executives: how do I know if PR is right for my company right now.

Thought leadership Moves Headlines:

How Women’s Health Brands Can Turn Expertise Into Coverage & Authority

When paid gets flagged, earned and owned keep you visible.

A year‑round playbook for women’s‑health brands to build authority across channels.

Why October Is the Moment for Women’s Health.

October spotlights menopause + breast cancer. With ad platforms blocking women’s‑health content…

Using Measurement to Guide PR Strategy

Tracking the right metrics is only half the battle. The real magic happens when you do something with that information…

How to Evaluate PR Impact

If Part 1 of our September series was about reframing the “why” behind PR measurement, Part 2 is where we get practical.

Why PR Still Matters – and Why Measuring It Is (and Always Has Been) Tricky

There’s one question we’ve heard in every single client pitch meeting over the past 20 years…

How to Plan Thought Leadership for Year-End Coverage

Q4 is the most strategic visibility window of the year, and it’s one you can’t afford to waste.

Is Your Brand in the Room

We’ll keep it simple…

You’re Already Behind

Why Strategy, Timing and Storytelling Define Who Wins the End-of-Year PR Game

A PR Playbook for the AI Search Era

If your brand has relied on word-of-mouth, organic referrals, or the occasional media win to stay visible, you’re not alone.

How PR Shapes the Narrative That Machines (and People) Remember

There’s a saying in PR: if you don’t tell your story, someone else will…