Strategic PR for brands that make women’s lives better.
Visibility isn’t just about being seen, it’s about being trusted. We help ambitious brands – from emerging innovators to established leaders – earn the recognition they deserve through press, storytelling and thought leadership that moves markets.
The Visibility Paradox
Brands improving women’s lives through health, wealth, community or culture are doing some of the most meaningful work in the market. Yet too often, they remain under-recognized.
Some are rewriting the rules: launching femtech innovations, advancing mental well-being, reshaping women’s healthcare, rethinking money, opportunity and identity. Others have been shaping their category for decades but risk losing share of voice to newer, louder entrants.
Both face the same headwinds – competing brands with bigger megaphones, cultural inertia and a media landscape that’s crowded and chaotic.
They aren’t just trying to be seen, they are working to build trust and credibility.
When Women Are Your Market,
Visibility & Credibility Must Be Earned
Women are the researchers, validators and decision-makers. They rely on earned media, expert voices and peer reviews – not just ads or influencers – to make purchasing decisions. If your brand doesn’t show up in those trusted spaces, it might not show up at all.
That’s the visibility gap: your marketing is working, your product or service has traction, but the press doesn’t know your name. The public can’t explain your value. AI search tools barely register that you exist.
It’s not that your brand is invisible, rather it’s that you are under-recognized.
And when your audience is women who reward trust and credibility, closing that gap is the difference between being considered and being chosen.
What Makes LBR/PR Different
LBR/PR Women+ extends the reach of our founder-led PR firm, bringing senior-level strategy and media expertise to brands improving women’s lives, by delivering press that gets noticed and builds brands that last.
Our approach is grounded in understanding not just our clients’ businesses, but the business of the media. We operate as translators, ambassadors and brokers, finding the win/win between your message and what the media is hungry to cover.
We’re not just pitching stories – we’re seeing around corners for our clients.
Our Three-pronged approach
We deliver high-value placements that create lasting brand equity and credible content you can repurpose across social media, sales, marketing, email and investor touchpoints. We also operate with category exclusivity, giving you our undivided focus so you never compete for mindshare or media moments with another client in your space.
We approach each campaign with a focus on:
Press that moves the needle:
Strategic placements that drive discovery, sales, and market relevance.
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Storytelling that shapes trends:
Narrative development that creates urgency and cultural resonance.
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Thought leadership that builds trust:
Positioning you with investors, partners, patients, and media gatekeepers as a category authority.
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