How to Right Size Your PR Needs: Option #2 Done-With-You-PR
This month we are tackling "What kind of PR is right for my business?" - knowing that PR is a must-have and not a would-like, to scale your business.
Done-with-you PR, like our LBR/PR In A Box offering, is for business leaders who know visibility matters but need something custom without the full agency commitment. We built this option for small professional service firms, main street businesses, authors, coaches and consultants to meet them where they are in terms of budget and resources. We know that PR is table stakes for businesses of any size and believe that organizations deserve attention whether your budget is large or small.
Who Done-With-You PR is actually right for
This is the level between DIY experimentation and full retainer partnership. You have a story worth telling and you know PR should be part of the mix, but you also understand that success will require a custom strategy and practical know-how to be successful. And you don’t have the budget for an ongoing agency relationship… yet!
What you get (and what you don't)
We created LBR/PR In A Box because generic courses don’t cut it. PR should be customized to your industry, your goals and your audience. What you don’t want is a recycled PR plan for an accounting when you are a wellness coach specializing in working with new moms. This is the problem with many of the online courses available, they simply don’t (or can’t, because they are a one-size-fits-all curriculum) take any of your unique needs into account.
Think of it like this: My son loves to fish. PR in a Box not only teaches you how to fish, but provides the rod and the reel, the best lures for the “fish” you are trying to catch plus the rest of the tackle box and a map of all the best streams, lakes and ponds. We give you everything you need to go catch a big one - from an essential PR overview and assessment specific to your business to three custom-written pitch letters, a starter media list and so much more. We just don’t cast the line for you.
Timeline + dollars
While we can’t speak to all done-with-you PR options on the market, we can say that many clients come to us because they want to get started TODAY. That’s why we designed our program to have businesses actively pitching the media in less than 30 days from completing our intake form. That INCLUDES a full evaluation of your current positioning, skilling up for you and your team on all things PR, a bespoke strategy and a complete playbook and deliverables (media lists, pitch letters and more!) fully designed to meet your business needs.
For the cost of one month of a full-scale retainer you and your team can be proactively generating media on behalf of your business in weeks. Realistically, this can translate to landing coverage in one to three months, but more importantly, it can mean ongoing visibility for your business or brand in the media going forward. PR is a momentum game, and this approach will ignite your efforts and set up any team for maximum success.
Another thing to consider when opting for a done-with-you approach is how your agency partner will serve you moving forward. That’s why we’ve built in a strategy session for our LBR/PR In A Box clients, so that after your first few weeks of pitching we can discuss what’s working, what isn’t and how to tweak your strategy moving forward. And for those clients who have been through the program and are seeking a bit more support, we’ve developed an LBR/PR In A Box VIP offer that gives ongoing insights, custom-drafted PR materials and reactive PR coverage to round out your own efforts.
What to consider
In a done-with-you scenario, your input time is real but manageable. A few hours a week on pitches and follow-up after we hand off your plan. Less than DIY chaos, more than a white-glove retainer model. This scales when you hit steady coverage and need deeper relationships or bigger plays. That is your signal to level up.
Gut check: Are you built for Done-With-You
Do we have a clear story but no bandwidth to figure out PR from scratch?
Are we ready to invest in a custom strategy for our brand, but not a full agency relationship?
Does our in-house team have a few hours a week to execute once we have the right tools, media list, and playbook in hand?
If the answer is yes, a done-with-you option like LBR/PR In A Box might just be your perfect middle way. Curious how it fits your business? Book a call and we will talk it through.