The Soapbox
The blog is where we say the quiet parts out loud about PR, media and visibility - everything that gets us fired up about our work. No fluff, no spin - just real talk from the front lines of earned media. If you’ve ever wondered how the press really works, why your brand keeps getting overlooked or what it takes to build credibility in today’s marketplace, The Soapbox is for you.
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I’ve spent more than (cough, cough) 20 years working in public relations, guiding brands through every imaginable shift in how people find and trust companies.